Strategic communications for companies that move fast.
We help technology companies earn media coverage, build credibility, and control their narrative at the moments that matter most.
Built on outcomes, not promises.
Companies our team has represented.
Platform partners.
We work alongside the funds and organisations that support high-growth technology companies.
What we delivered.
From unknown Irish startup to CNBC and BBC Business Live
Positioned Pointy's founder as the voice of local retail technology. Secured live broadcast appearances across three continents before the Google acquisition.
Category leader narrative from seed to Zoom acquisition
Built the "taking on Microsoft" story that became the company's media identity. Sustained coverage across business and tech press throughout growth phase.
Positioned as the authority on data privacy during peak GDPR debate
Secured broadcast appearances on European and US networks. Founder became a go-to source for journalists covering privacy regulation.
40+ pieces of coverage in 72 hours around Series B announcement
Managed the full media strategy for Manna's $50M raise including crisis and public affairs around drone regulation.
We get clients on camera.
Most agencies promise press releases. We prepare founders for live broadcast and place them on networks that move markets.
Also placed clients on France 24, Euronews, Newstalk, and RTE.
Where we have placed coverage.
Newsletters & Creators
Services.
Media Relations
Journalist relationships, story placement, and ongoing press office for technology companies at every stage.
Strategic Communications
Messaging frameworks, narrative development, and communications strategy for fundraising, launch, and expansion.
Executive Positioning
Founder profiles, op-ed placement, broadcast preparation, and thought leadership programmes.
Crisis Communications
Rapid response, media training, regulatory communications, and reputation management.
Executive Communications
Owned channel strategy across LinkedIn, newsletters, and direct platforms. Building founder visibility beyond earned media.
Market Entry
Media strategy for companies entering new markets. Local credibility from day one.
We have had the pleasure of working with Mark over the past 9 months or so, and I can happily say he is one of the most effective and thoughtful PR professionals I’ve come across.
Whether navigating high-stakes media moments or shaping long-term communications strategy, Mark brings a great mix of creativity, strategic insight, positive influencing and calm execution. He understands how to tell a story that resonates and also has that crucial ability to balance ambition with realism, pushing for the best outcome while staying grounded in what’s achievable.
Mark is truly an extension of our team, not just delivering press coverage but building credibility, trust, and momentum. I’d recommend Mark without hesitation to any team looking to elevate their profile and sharpen their message.
Eoghan Huston
Chief Finance & Strategy Officer, Manna Air Delivery
Mark provided Spanish Point Technologies with excellent strategic communications advice and PR services during a crucial growth phase for our company. His support on both strategy and daily execution was invaluable. Mark’s agency team are good communicators, solution-oriented and take the time to understand the wider goals of senior management in order to achieve a great end result. Looking forward to continuing our work together!
Laura Greene
Head of Marketing @ Spanish Point Technologies
Mark is an incredibly impactful and well networked PR leader. His ability to understand what readers want to hear, craft stories and use his relationships through Europe and the US to land them, is always impressive.
Luke Mackey
CEO @ Kota
The team.
Mark O'Toole
15 years in tech communications. Former 150 Bond. Has represented companies from pre-seed to acquisition across fintech, AI, SaaS, and deeptech.
Matt Cortland
CTO and AI strategist. Builds the systems, analytics, and content infrastructure behind every campaign.
Aka Large
Experienced media relations specialist. Manages day-to-day journalist outreach, pitch campaigns, and coverage tracking.
Where we operate.
Active across the conferences and communities where technology companies build visibility.
Pointy.
Acquired by Google
Positioned Pointy's founder as the go-to voice on local retail technology. Secured live broadcast appearances on CNBC, BBC Business Live, and Cheddar before the Google acquisition.
Coverage type: Broadcast / Founder positioning / Market entry
Encord.
Built the media narrative for Encord's AI data annotation platform. Secured founder profile coverage, thought leadership placements, and trade press positioning across the AI and computer vision space.
Coverage type: Founder profile / Thought leadership / Trade press
Workvivo.
Acquired by Zoom
Built the "taking on Microsoft" narrative that became Workvivo's media identity. Sustained coverage from seed stage through to Zoom acquisition across business and tech press.
Coverage type: Category positioning / Funding announcement / Thought leadership
Let's talk.
If you are planning a launch, raising a round, entering a new market, or need to get your story right, we should have a conversation.
m@inferencehq.comDublin // London